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Hippocrates,the father of medicine
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Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

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Monday, May 4, 2009

Choya Umeshu Jelly

Choya Umeshu Jelly [Japanese apricot liqueur jelly]

This is a new ready-to-drink, low-alcohol cocktail type product added to the series. This product contains a unique jelly made with Japanese apricot liqueur; the solid type jelly is carbonated to produce a pleasant mouthfeel.

The consumer shakes the can before consuming, and it is recommended to be served chilled. The Japanese apricots used are only produced in Japan. There are no flavorings added.

Choya Umeshu claimed this is not only the first jellied, ready-to-drink, effervescent umeshu product but also the first jellied alcoholic beverage with an effervescent mouthfeel launched in Japan. The alcohol content is 5%.

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