“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Sunday, November 29, 2009

Herkimer Foods Ida Mae

New!" Herkimer Foods Ida Mae Sports Jels Refueling Gelatine Cubes are available in the USA in Lemon Lime and Fruit Punch flavors from Herkimer Foods. They are sold in 2-count, 12 oz. sleeves containing single-serve 6 oz. cups. Package text reads, "Electrolytes - Carbohydrates."

5 million dollar chocolate?

Feast your eyes:

Friday, November 27, 2009

Yan Bao Sheep Liver Soup

Fancy Sheep Liver soup anyone?

Yan Bao Sheep Liver Soup Green Bean is new on Chinese market launched by Shenyang Yanbao Foodstuff Co., Ltd. There are six products in this series - Sheep Liver Soup - Green Bean, Strawberry, Hawthorn, Primary Taste, Chestnut and Flat Taste.

Monday, November 23, 2009

New Frutels Acne Care in a Chocolate is available in the USA from Frutels, LLC. The individually wrapped Premium Dark confection is sold in a 4 box, one month supply format.
This product claims to stop pimples before they form by fighting internal causes: stress, hormones, and diet.
According to manufacture claims:"Frutels contains vitamins and minerals shown to strengthen the body against these internal causes and help clear skin of acne. Unlike vitamins in pill form which are difficult for the body to use, Frutels' vitamin formula is blended into premium dark chocolate, this makes the vitamins easily available to the body, along with the additional antioxidants found in dark chocolate. All of the vitamins our body needs can be found in nature, so Frutels doesn't contain any harsh chemicals. 100 percent vegetarian and kosher (OU) - Sugar-free - All natural, no artificial ingredients - No side effects - For general use we recommend: For mild acne 2 Frutels a day - For moderate acne 3 to 4 Frutels a day - For severe acne 5 plus Frutels a day."

Thursday, November 19, 2009

Katokichi Ashita no Asa Gohan Misoshiru Tsuki

Meaning breakfast for tomorrow, this new ready meal in an aseptic pack contains rice fortified with GABA [gamma-aminobutyric acid] (30mg). A separate sachet of miso [fermented paste of soybeans and cereals] for making an instant soup is also packed together to create a set of traditional Japanese style breakfast.

The miso soup is provided by Nagatanien, and the company's trademark is shown on the package. The rice can be heated in a microwave oven. The main target is consumers with a busy lifestyle.

Monday, November 16, 2009

Foods Shunkan Bishoku Kaoru Green Curry

These are new freeze-dried instant ready meals. Consumers only need to add hot water to reconstitute the curry; it only takes 10 seconds, and this is signified on the package. Both varieties are medium spicy and are made with more than 17 types of spices for an authentic flavor. There are no artificial flavorings added.

Thursday, November 12, 2009

Aged Black Garlic

product of Korea, new Black Garlic Aged Black Garlic is available in the USA from Black Garlic, Inc. Two whole cloves are sold in a 1.27 oz. (36g) packet with a windowed back for viewing the product.
Package text reads, "Sweet & soft in taste with a hint of garlic flavor! It's the black garlic without smell, fermented with hand selected garlic for a month!" Promotional literature reads, "It has a tender, almost jelly-like texture with a melt-in-your mouth consistency similar to a soft dried fruit.
Black garlic is all-natural. There is no additives and no preservatives. It's loaded with nearly twice as many antioxidants as raw garlic. It also contains S-Allycysteine, which is fancy talk for a natural compound that has been proven to be a factor in cancer prevention. As an ingredient, black garlic is versatile enough to use as a dominant flavor or as a subtle garnish."

Sunday, November 8, 2009

Marmite Cereal Bar

Touted as "the world's first savoury cereal bar", Marmite Cereal Bar is now available on the market in the United Kingdom. The snack has a signature Marmite yeast extract flavor, and is said to be rich in B-vitamins and fiber.

Each 25g bar contains 93kcal and is free from artificial additives or preservatives.

Savoury snack bars, anyone?

Friday, November 6, 2009

Australia throwing away $5.2b of food

Source AAP

The average Australian household dumps $616 worth of food in the bin each year, according to a new survey.

That's a whopping $5.2 billion in wasted food for the country as a whole - and bad news for the environment.

The survey's authors conservatively estimate that it creates as much carbon emissions as that of the iron and steel industries in Australia.

The What a Waste survey, which took in the responses of 1,603 Australians during October, found that despite being concerned about wasted food - and guilty - households threw out an average $616 worth of food annually.

Queenslanders were the worst, dumping $678 each year, followed by NSW households on $643.

Canberrans were next, followed by those in Western Australia, Victoria, Tasmania, with South Australians the best - only putting $517 worth of food in the dumpster.

Fruit and vegetables were the most thrown out items, followed by restaurant and takeaway leftovers and then meat and fish.

The survey also found the richer the household the more likely the residents were inclined to throw out food, with the amount of discarded items rising in tandem with the average household income.

Smaller households were also more likely to throw out food.

"Food waste has a major financial and environmental impact," campaigner Jon Dee said.

"It costs Australians billions of dollars per year, and the millions of tonnes of food waste left rotting in landfill gives off methane - a greenhouse gas 22 times more potent than the CO2 that comes out of exhausts."

The authors of the Australia Institute report believe the onus is on government to introduce policies to get people thinking smart about food shopping and waste.

They've suggested banning free plastic bags at supermarkets, which would make shoppers take their own and therefore, plan their shopping more thoroughly.

Most of those surveyed said financial reasons was the key motivator to stopping food waste, rather than environmental or humanitarian concerns.
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SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.