“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Sunday, August 24, 2008

Cappuccino Classico 4 in 1 Hot Kanten Drink

Marketed by Tao Say (I&E) Pte Ltd, this drink incorporates 4 main ingredients: Kanten, Cappuccino, Creamer and Sugar.
Kanten is Red seaweed extract and it contains approximately 80% fiber, so it can serve as a great intestinal regulator. Its bulk quality is behind one of the latest fad diets in Asia, the kanten diet. Once ingested, kanten triples in size and absorbs water. This results in the consumer feeling more full. Recently this diet has received some press coverage in the United States as well. The diet has shown promise in obesity studies.

Sunday, August 17, 2008

Hershey's Sticks


And now sticks?

Yes, there's how far innovation has gone for Hershey's.

Introducing Hershey's Sticks:

Each stick has only 60 calories which makes this snack pure guilt free pleasure. What's more, you can actually eat this without having to dirty your hands too, unlike conventional bars.

Available in other flavours like:
Mint Milk Chocolate
Special Dark Chocolate
Caramel Filled Milk Chocolate
Milk Chocolate

Monday, August 11, 2008

Ready to Eat Satay

Have a sudden craving for satay late at night??

Fret not, here comes a version of satay that is ready to eat any time, any where. No refrigeration needed! Manufactured by Singapore food manufacturer, Jumain Sataysfaction, all you need to do is to remove the aluminium foil packaging (note that heating is optional) and voila, here you have it!!!
Even faster then exclaiming :"Satay satay..."

Guys in the army, don't you wish that this local delicacy was in your combat rations?

Chicken, mutton or beef - 3 flavours that will tantalize your taste buds and make you beg for more.

This great product is available at Isetan, Mustafa and Mediya!

Thursday, August 7, 2008

Ego Hao Jin Bang candy

From AVA:

The California's Department of Public Health had issued a warning that their recent analysis found the Ego Hao Jin Bang candy to be contaminated with traces of lead. As a precautionary measure, the Agri-Food and Veterinary Authority (AVA) has instructed the importers and retailers to remove the implicated products from sale immediately

Consumers who have bought the implicated product are also advised to discard the product and not consume them.

Sunday, August 3, 2008

Firefly Tonic

Firefly Tonic water really injects new life into plain old water...
Available in a wide variety of flavours like "Chill Out", Detox and more... Really functional water with all its new age ingredients:

Chill out:
The distress drink. Keep cool under pressure with this soothing blackcurrant, apple and cinnamon number. Contains the natural fruit juices of grape, blackcurrant, apple and lemon with some herbal extracts such as cardamom and cinnamon.

The morning after drink. De-tox and Revitalise with this zesty lemon, lime and ginger wonder. Contains natural juices of grapes, lemon and limes along with herbal extracts of which include ginger, ginseng and milk thistle amongst others.

Self Defence:
Wild orange and lime with a peppery kick from Echinacea. A new addition to the collection. To help boost your immune system, it contains the natural juices of Wild Mandarin, Lime and Echinacaea. What could sound more delicious and good for you! Containing Elder, Echinacea, Siberian Ginseng, Thyme, Acerola Cherry, Galangal, Cinnamon, Rosemary.

Wake Up:
The natural energy drink. This zesty formula gives your day a kick-start. Drink to feel sparky and invigorated first thing. This new edition is made from the natural juices of Pink Grapefruit and Passionfruit. Yummy. Some of the herbal extracts in Wake Up are ginseng, green tea, rosemary and then some. This new Wake Up is making its debut in Ireland before anywhere else, due to popular demand. Available soon.

Sharpen Up:
This one's to focus your mind. You know, when you find yourself walking into a room and wondering what you went in for... It's got grapefruit and passionfruit, with extracts like Yerba Mat, Cardamom and Chinese Wolfberry.
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SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.