“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Sunday, March 22, 2009

Bubblicious Amino Quench

This bubble gum, by Cadbury Japan, contains the amino acid asparaginic acid (aspartic acid) and it is flavored with refreshing grapefruit and juicy orange to give it a sports drink flavor, popular with students. The list of ingredients is: sugar, glucose, glucose syrup, trehalose, cornstarch, gum base, flavoring, acidulant, lecithin, gardenia blue coloring, sodium asparaginate.

Amino acid fortification in chewing gum is something new in the confectionery industry!

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SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.