“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Saturday, February 21, 2009

SoBe Lifewater - Vitamin Enhanced Water Beverage

PepsiCo, Inc. has introduced SoBe Lifewater Vitamin Enhanced Water Beverage in the USA. The product is said to be made with PureVia(tm) which is the result of an innovative technology that isolates 97 percent pure Reb A that is derived form the sweetest and best tasting part of the stevia leaf. It is said to be free of calories and to be naturally sweetened. Offered in Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate varieties, the beverage is said to provide a full day's supply of vitamin C, 20 percent of the recommended daily value of vitamin E and 10 percent of the recommended daily value of vitamins B6, B12, niacin and Pantothenic acid. Each variety is also "infused with a unique blend of herbal ingredients." Each variety is presented in a 20 fl. oz. (1.25 pt.) 591ml resealable "all-new sleek packaging design exudes the hipness of the overall brand."

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SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.