“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Tuesday, December 22, 2009

Taiwan 'considering world's first junk food tax'

TAIPEI (AFP) - – Taiwan is planning the world's first tax on junk food in a bid to encourage the public to eat healthily and cut obesity rates, a report said Monday.

The Bureau of Health Promotion is drafting a bill to levy the special tax on food deemed unhealthy, such as sugary drinks, candy, cakes, fast food and alcohol, said the Apple Daily.

Revenue from the tax would finance groups promoting health awareness or subsidise the island's cash-strapped national health insurance programme, the report said.

The bill is expected to be submitted to the parliament for approval next year and could take effect around 2011, it said, citing the bureau's director Chiou Shu-ti.

Health officials contacted by AFP were not immediately available for comment.

Taiwan would be the first government in the world to impose junk food tax if the bill is passed, according to local health advocacy group John Tung Foundation.

"Overweight problems are getting worse in Taiwan with 25 to 30 percent of children obese, and it will cause more strain on our national health system," said Beryl Sheu, chief of the foundation's food nutrition division.

"Hopefully the tax will dissuade people from eating junk food and snacks and prompt food companies to make healthier products," she said.

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