“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Thursday, November 19, 2009

Katokichi Ashita no Asa Gohan Misoshiru Tsuki

Meaning breakfast for tomorrow, this new ready meal in an aseptic pack contains rice fortified with GABA [gamma-aminobutyric acid] (30mg). A separate sachet of miso [fermented paste of soybeans and cereals] for making an instant soup is also packed together to create a set of traditional Japanese style breakfast.

The miso soup is provided by Nagatanien, and the company's trademark is shown on the package. The rice can be heated in a microwave oven. The main target is consumers with a busy lifestyle.

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SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.