“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Monday, July 6, 2009

Nippon Milk Community: Megmilk Astaxanthin Power

. This new functional drink is a mixed vegetable juice (carrot juice and tomato juice). It is fortified with astaxanthin which is a red pigment carotenoid occurring naturally in fish and shellfish and hematococcus seaweed.

In this product, the astaxanthin used is derived from seaweed. Each bottle supplies 4mg astaxanthin, and the vegetable content is more than 120g (calculated as fresh vegetables).

The main target is consumers in their 40s and above.

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SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.