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“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Monday, May 4, 2009

Choya Umeshu Jelly

Choya Umeshu Jelly [Japanese apricot liqueur jelly]






This is a new ready-to-drink, low-alcohol cocktail type product added to the series. This product contains a unique jelly made with Japanese apricot liqueur; the solid type jelly is carbonated to produce a pleasant mouthfeel.

The consumer shakes the can before consuming, and it is recommended to be served chilled. The Japanese apricots used are only produced in Japan. There are no flavorings added.

Choya Umeshu claimed this is not only the first jellied, ready-to-drink, effervescent umeshu product but also the first jellied alcoholic beverage with an effervescent mouthfeel launched in Japan. The alcohol content is 5%.

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SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.