PepsiCo, Inc. has introduced SoBe Lifewater Vitamin Enhanced Water Beverage in the USA. The product is said to be made with PureVia(tm) which is the result of an innovative technology that isolates 97 percent pure Reb A that is derived form the sweetest and best tasting part of the stevia leaf. It is said to be free of calories and to be naturally sweetened. Offered in Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate varieties, the beverage is said to provide a full day's supply of vitamin C, 20 percent of the recommended daily value of vitamin E and 10 percent of the recommended daily value of vitamins B6, B12, niacin and Pantothenic acid. Each variety is also "infused with a unique blend of herbal ingredients." Each variety is presented in a 20 fl. oz. (1.25 pt.) 591ml resealable "all-new sleek packaging design exudes the hipness of the overall brand."
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