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“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Sunday, February 15, 2009

Amy & Brian All Natural Coconut Juice with Pulp

Coconut Juice Drinks with pulp are pretty common in Singapore. However, Amy and Brian All Natural Coconut Juice with Pulp claims to be a natural isotonic beverage that contains potassium and magnesium (however, the claims for such nutrients is not supported by any information in the Nutritional Information Panel).

From their website, they claim that coconut juice is nature’s sports drink. In addition to tasting great, coconut juice is the healthy choice. It has more potassium per equivalent serving than a banana, is lower in natural sugar & calories than most fruit juices including grapefruit and has 10% of the sodium found in tomato juice. It absorbs into the body quickly because it resembles plasma in its salt concentration.


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SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.