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“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Sunday, February 15, 2009

Amy & Brian All Natural Coconut Juice with Pulp

Coconut Juice Drinks with pulp are pretty common in Singapore. However, Amy and Brian All Natural Coconut Juice with Pulp claims to be a natural isotonic beverage that contains potassium and magnesium (however, the claims for such nutrients is not supported by any information in the Nutritional Information Panel).

From their website, they claim that coconut juice is nature’s sports drink. In addition to tasting great, coconut juice is the healthy choice. It has more potassium per equivalent serving than a banana, is lower in natural sugar & calories than most fruit juices including grapefruit and has 10% of the sodium found in tomato juice. It absorbs into the body quickly because it resembles plasma in its salt concentration.


Preshafruit Granny Smith

Preshafruit range of fruit juices claims to be 100% Australian fruit that has been pressurised cold for fresh taste and nutrition.

Preshafruit fruit is pressurised cold using High Pressure Processing rather than cooking, heating or chemicals. That's why the fruit juices taste just picked and . Preshafruit claims to be better for consumers because it retains nutrients longer than heat pasteurised fruit and juices.


It boosts a just picked taste without the use of any concentrates, sweeteners or colours.

It is currently available in Singapore at Jason's supermarket with a retail price of SGD$4.90 for a 350ml bottle

More information at Preshafruit Website.

Saturday, February 14, 2009

Pepper Fuit Gum


Kracie Holdings (former name Kanebo Foods): Kracie Pepper Fruit Gum. This new chewing gum has a unique combination of flavors. It has a blend of sweet and rich tropical fruit flavor, plus the refreshing and spicy coarse ground pepper taste.
The blend of tropical fruit flavor consists of mango flavor, passion fruit flavor and pineapple flavor. This product has the fine aroma of fruit, plus the stimulation of black pepper.

Friday, February 13, 2009

Glow Mama Kiwi Juice


New Glow Mama, "natural - refreshing - confident," Ready-to-Drink Natural Kiwi Juice is available in the USA in a resealable, 12 fl. oz. plastic bottle from Glow Beverages.
The product features are said to include crisp, light and refreshing kiwi and grape juice; essential pre and post natal nutrients, low calories, all natural with no artificial sweeteners, to have four grams of soluble fiber per 12 oz. bottle and to be American Pregnancy Association approved.
Glow Mama 12 oz. bottles are sold in a 24 pack with the suggested retail price of $44.95. This beverage is also offered in a "One week sampler" with 8 bottles priced at $14.45, a "Two week taster" containing 16 bottles with the suggested retail price of $28.90, an "Eco Gift Pack" featuring a soft baby blanket (large, super soft, made from recycled drink bottles - 30 inch x 48 inch) with 6 bottles tied with a bow, priced at $39.95; a "Trimester Stash" (3 month supply delivered to mom-to-be's home) with 96 small bottles delivered 16 at a time every two weeks price at $144.95, and a "Mocktail Gift Pack" containing "2 martini glasses, 1 cocktail shaker, 1 Margarita Mama mocktail recipe book, straws, napkins, recipe cards and 3 bottles of Glow Mama" priced at $39.95.
Glow Mama is also claimed to be safe to drink for men and children.

Thursday, February 12, 2009

Aromatisiertes Bier (Flavored Beer)


InBev Deutschland GmbH&Co KG has again enlarged its offer of Aromatisiertes Bier (Flavored Beer) marketed under its Becks brand. The new variety Ice combines the flavors of beer, lime and mint. A special brewing method makes the beer transparent. With an alcohol content of 2.5%, it is presented in 0.33l bottles. Consumers in Germany can also purchase this product in a crate containing 24 individual bottles, in a 6 count pack and in a crate containing 4 x 6 count packs.

Wednesday, February 11, 2009

Chocolate Flavoured Surimi

Vici Sweets del Mare (sweets of the sea) are new to consumers in Europe.

These sweets are described as chocolate-flavoured surimi and are apparently low in calories, low in fat and and contain no artificial flavors. They come in a 200g bag and are manufactured by Viciunai UAB ir Ko.

Sunday, February 8, 2009

Recall Of "18" Sports Drink (Blueberry, Lemon Lime, Grape & Original Flavours) 600ml Imported from Malaysia

The Agri-Food and Veterinary Authority (AVA) has detected the presence of foreign matter in "18" Sports Drink (Blueberry, Lemon Lime, Grape & Original Flavours) 600ml. AVA is investigating the cause of the contamination. AVA has required the importer and retailers to recall the products which may have been affected from the market immediately.

The products recalled are:
(a) "18" Sports Drink (Blueberry plus Vit C, B6 & B12 Flavour) 600ml
Expiry dates : 24 Oct 2009, 11Nov 2009 & 11 Dec 2009

(b) "18" Sports Drink (Grape plus Vit C, B6 & B12 Flavour) 600ml
Expiry dates : 25 Oct 2009, 12 Dec 2009

(c) "18" Sports Drink (Lemon Lime plus Vit C, B6 & B12 Flavour) 600ml
Expiry dates : 28 Oct 2009, 9 Dec 2009, 27 Dec 2009

(d) "18" Sports Drink (Original plus Vit C, B6 & B12 Flavour) 600ml
Expiry dates : 23 Oct 2009, 10 Dec 2009

As a precautionary measure, AVA advises the consumers who have bought the implicated products to discard the product and not to consume them.

Consumers who have any other queries can call AVA’s hotline at 1800-2262250.
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Disclaimer

SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.