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“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Sunday, August 17, 2008

Hershey's Sticks

Bars?
Buttons?
Kisses?

And now sticks?

Yes, there's how far innovation has gone for Hershey's.

Introducing Hershey's Sticks:




Each stick has only 60 calories which makes this snack pure guilt free pleasure. What's more, you can actually eat this without having to dirty your hands too, unlike conventional bars.

Available in other flavours like:
Mint Milk Chocolate
Special Dark Chocolate
Caramel Filled Milk Chocolate
Milk Chocolate

Monday, August 11, 2008

Ready to Eat Satay

Have a sudden craving for satay late at night??

Fret not, here comes a version of satay that is ready to eat any time, any where. No refrigeration needed! Manufactured by Singapore food manufacturer, Jumain Sataysfaction, all you need to do is to remove the aluminium foil packaging (note that heating is optional) and voila, here you have it!!!
Even faster then exclaiming :"Satay satay..."


Guys in the army, don't you wish that this local delicacy was in your combat rations?

Chicken, mutton or beef - 3 flavours that will tantalize your taste buds and make you beg for more.


This great product is available at Isetan, Mustafa and Mediya!

Thursday, August 7, 2008

Ego Hao Jin Bang candy

From AVA:

The California's Department of Public Health had issued a warning that their recent analysis found the Ego Hao Jin Bang candy to be contaminated with traces of lead. As a precautionary measure, the Agri-Food and Veterinary Authority (AVA) has instructed the importers and retailers to remove the implicated products from sale immediately

Consumers who have bought the implicated product are also advised to discard the product and not consume them.





Sunday, August 3, 2008

Firefly Tonic


Firefly Tonic water really injects new life into plain old water...
Available in a wide variety of flavours like "Chill Out", Detox and more... Really functional water with all its new age ingredients:

Chill out:
The distress drink. Keep cool under pressure with this soothing blackcurrant, apple and cinnamon number. Contains the natural fruit juices of grape, blackcurrant, apple and lemon with some herbal extracts such as cardamom and cinnamon.

De-tox:
The morning after drink. De-tox and Revitalise with this zesty lemon, lime and ginger wonder. Contains natural juices of grapes, lemon and limes along with herbal extracts of which include ginger, ginseng and milk thistle amongst others.

Self Defence:
Wild orange and lime with a peppery kick from Echinacea. A new addition to the collection. To help boost your immune system, it contains the natural juices of Wild Mandarin, Lime and Echinacaea. What could sound more delicious and good for you! Containing Elder, Echinacea, Siberian Ginseng, Thyme, Acerola Cherry, Galangal, Cinnamon, Rosemary.

Wake Up:
The natural energy drink. This zesty formula gives your day a kick-start. Drink to feel sparky and invigorated first thing. This new edition is made from the natural juices of Pink Grapefruit and Passionfruit. Yummy. Some of the herbal extracts in Wake Up are ginseng, green tea, rosemary and then some. This new Wake Up is making its debut in Ireland before anywhere else, due to popular demand. Available soon.

Sharpen Up:
This one's to focus your mind. You know, when you find yourself walking into a room and wondering what you went in for... It's got grapefruit and passionfruit, with extracts like Yerba Mat, Cardamom and Chinese Wolfberry.

Thursday, July 31, 2008

Osmanthus Green Tea

Another quality new product launched from local food manufacturer, Gold kili is Osmanthus Green Tea.
Osmanthus has traditionally been used for its health benefits as well as aromatic and cosmetic purposes has finally found its way in this combination with green tea. Osmanthus is also known to contain a significant amount of beta carotene which aids in fighting cancer.
So enjoy a cuppa today!

Friday, July 25, 2008

Shiitake Mushroom High Fibre Sausages

Chinese sausages with shiitake mushrooms and inulin is the result of a collabration between Singapore Polytechnic and veteran local food manufacturer, Golden Glory Food Industries.

Marketed under Dragon Phoenix Brand and boosting a fibre content of more then 6%, it sure is a interesting way to get fibre from meat!

Monday, July 21, 2008

Gold Kili double shot coffee

Feeling lethargic?

Need a double shot coffee to go that extra mile when rushing your assignments or studying for tests?

Singaporean food manufacturer, Gold Kili has formulated a god send just for you! Incorporated with inulin, a soluble fibre, that promotes the growth of healthy intestinal bacteria and reputedly increase the calcium absorption rate; this product definitely has more then double the goodness in it!

Picture courtesy of Gold Kili Trading Enterprise (Singapore) Pte Ltd

Product is available at NTUC, Cold Storage, Giant, and other hypermarkets

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Disclaimer

SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.