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“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Saturday, March 21, 2009

Chocolate Goji Treats


New in the USA, the "raw, Certified Organic" treats from Adam Collins are identified as "a synergistically balanced fusion of raw exotic ancient superfoods and specialty ingredients from around the world!"


The Chocolate Goji (Wolfberry) Treats are said to be made from fair-trade and highest quality organic ingredients. Literature states, "Try them as a supercharge before sports and exercising, or simply use as a delightful treat for special occasions. Kids love them too!" The treats are made with raw cacao, maca root and agave nectar, among other ingredients.

Friday, March 20, 2009

Jelly Belly Extreme Sport Beans with Caffeine


The new Jelly Belly Extreme Sport Beans with Caffeine are offered in the USA in Cherry and Watermelon flavors by Jelly Belly Candy Co. Both varieties are sold in single-serve, kosher stamped, 1 oz. (28g) plastic bags.
Company literature reads, "New Extreme Sports Beans(tm) Energizing Jelly Beans(r) are packed with 50mg of caffeine per serving, about the same amount of caffeine in a half a cup of brewed coffee, along with Sport beans' clinically proven formula of carbohydrates (25mg), vitamins and electrolytes."

Thursday, March 19, 2009

Flor & Flor Edible Flowers

Imported from France, new Flor & Flor Edible Flowers are available in the USA in a 24-count hand-packed, padded box from Albert Uster Imports, Inc. Literature for the line reads, "We are proud to release a luxurious new line of stabilized and crystallized sugar natural edible flowers brought to you exclusively by Flor & Flor!

Through a groundbreaking instant crystallization process that incorporates the entire flower and yields a better result than traditional thick candied blooms, these delicacies offer unlimited applications with elegance and panache." The line includes Rose, Jasmine Bloom and Violet blooms.

Wednesday, March 18, 2009

Glico Dororich


Glico Dairy Products (Glico Nyugyo): Glico Dororich.
This is a new chilled dessert. The product name is derived from doro [very thick] and rich. This dessert is a mix of crushed coffee jelly and cream.
It is produced using a unique method (patent pending) to creat a sensational mouthfeel. It is consumed using a straw specially designed (patent pending) for this product.

Tuesday, March 17, 2009

Edible Cutlery


Bakey's Edible Cutlery is new in the Indian market. These new innovative Edible Cutlery are available in four colors - Brown, Green, Orange and Red. Vegetable Pulp is added to the Cutlery Spoons to give the color and also nutrition. Tagged as "'use and eat', it is said to be nutritive and hygienic. Flavours include: beetroot, spinach and carrot!

Monday, March 16, 2009

Asahi Vegesh


Asahi Breweries: Asahi Vegesh. This new ready-to-drink low-alcohol cocktail is a joint development by the company and Kagome. This carbonated drink has a refreshing grapefruit taste as the base. The vegetable juice used is based on Kagome Yasai Seikatsu 100 [vegetable lifestyle 100], the mainstay vegetable juice product from Kagome. This new drink is made with 21 types of vegetables including carrots, spinach, asparagus, red bell peppers and 5 types of fruit including grapefruit, lemon and pineapple. The carrots used are yellow carrots which have a refreshing taste with low bitterness. The vegetable juice content is 20% and the fruit juice content is 20%. This drink has a pleasant mouthfeel, a rich taste yet a refreshing aftertaste. The alcohol content is 4%. It is the third variety of this sereis of vegetable juice cocktail product from Asahi; the first and second varieties are Asahi Tomate and Asahi Vegete.

Sunday, March 15, 2009

Anti-Ageing Water


Produced by Japan-based Kunimitsu Kido Co. Ltd., Anti-Ageing Water is new in the USA from Global Beverage Innovations. The "pH 10" water is presented in a resealable 16.9 fl. oz. (500ml) bottle flagged, "The world's most functional water. Now enhanced with DMAE!" The "neutral tasting ultra premium cosmeceutical designer water" is touted as "an all-natural, DMAE-based mineralized super-alkaline bottled water." Said to contain natural products that are exceptionally helpful in hydrating the skin, literature states, "it's the ultimate luxury - drinking Anti-Ageing Water is like turning back the hands of time."
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Disclaimer

SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.