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“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Saturday, March 14, 2009

Mountain Dew Voltage


Mountain Dew Voltage is presented in a resealable 20 fl. oz. plastic bottle flagged "Dew Charged with Raspberry Citrus Flavor and Ginseng." The "blue-colored beverage" is new in the USA from PepsiCo, Inc.

Friday, March 13, 2009

Tesco Diet Cola with a Twist of Almond


Tesco Stores Ltd. has recently launched Tesco Diet Cola with a Twist of Almond. Described on the label as having a "cool refreshing taste", it sells in bottles of 2 litres.

Thursday, March 12, 2009

Taiwan 2 to Dream Slim


Taiwan 2 to Dream Slim is the brand name of a new Deep Sea Water Drink that is available in Apple and Grapefruit flavors for consumers in Taiwan. The water is said to be sourced from off the Hua Lian Pacific coast rim at a depth of 662 meters.

Wednesday, March 11, 2009

Ukon No Chikara Drink (Tumeric Drink)


House Ukon No Chikara Drink is newly launched in Korea market. This new functional drink contains curcumin derived from turmeric as the active ingredient. Each pack contains 10g turmeric extract (30mg curcumin) plus vitamin B6, vitamin E and inositol. The characteristic bitter taste of turmeric has been removed to make this a palatable drink. It also provide you energy. This product is presented in a 100ml aluminum bottle.

Tuesday, March 10, 2009

Asahi Asa Shimikomu Chikara Polyphenols and Noni


Asahi Asa Shimikomu Chikara Polyphenols and Noni [powder to be supplied in the morning, polyphenols and noni]. This new powdered nutritional supplement drink contains polyphenols derived from grapes and noni juice as active anti-aging ingredients; noni juice is originally from the South Pacific islands. Consumers only need to reconstitute this product with water or milk. This drink has a grape flavor which makes noni juice palatable. One sachet contains 5mg grape polyphenol.

Monday, March 9, 2009

Asahi Ginger Draft



Asahi Breweries: Asahi Ginger Draft. This is a new happoshu [sparkling malt beverage similar to beer but brewed with a malt content of less than 25%] containing ginger extract. This refreshing drink has the stimulation and spiciness of ginger. The alcohol content is 5.5%. The main target is consumers in their 20s.

Sunday, March 8, 2009

Green Light Energy Drink


Fortified with vitamins, caffeine and taurine and featuring a goji berry and apple flavor, a Green Light variety of ED Energy Drink is new on the market in Finland. This beverage from Oy Hartwall Ab is green in color and is presented in a 0.5 liter clear plastic bottle.
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Disclaimer

SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.