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“Let food be thy medicine and medicine be thy food"
Hippocrates,the father of medicine
Live to Eat....
.... Eat to Live

Food: One of the basic physiological needs, as outlined according to Maslow's theory of needs, that have to be satisfied before higher needs like social needs and esteem can be recognised.

Today, food has taken on a new image. People no longer consume foods to fufil their basic physiological needs...

Welcome to the world of Food Fads! Yes, fads that not only happen on the catwalk platform of fashion capitals like Milan, Paris and New York but on the plate and shelves around us today!

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Saturday, March 7, 2009

Purple Sweet Potato Milk


Purple Sweet Potato Milk is newly launched in Korea market under the brand name 'Cow & Tree'. Product literature states, "It is 100% made of domestic sweet potatoes". It is presented in a paperboard sleeve package containing four 230ml plastic bottles

Friday, March 6, 2009

Absolute Los Angeles Flavored Vodka


Produced in Sweden by V&S Vin & Sprit AB, new Absolute Los Angeles Flavored Vodka in Acai, Acerola, Pomegranate & Blueberry is offered in the USA for a limited time. It is imported and distributed in a 750ml glass bottle by Absolut Spirits Co. Absolut is claimed to be donating $250,000 from sales of Absolut Los Angeles to Green Way LA, an organization dedicated to restoring nature's services while providing for the health and welfare of the community. Absolut Los Angeles is "40 percent alcohol by volume (80 proof)."

Thursday, March 5, 2009

Spoon Jirushi Slow Calorie Sugar


Spoon Jirushi Slow Calorie Sugar: this new sweetener is a blend of sugar and palatinose. Although the calorie content of this product is same as normal sugar, this product is slowly digested and absorbed to the body compared with normal sugar. This product can be used like normal sugar.

Wednesday, March 4, 2009

Kirin Yakult NextStage Fruit Collagen


Kirin Yakult NextStage Fruit Collagen is a new functional, powdered drink fortified with collagen. The consumers add 120ml water to reconstitute the drink. Each glass of this product supplies 5,000mg collagen, plus 100mg vitamin C and 20mg red grape polyphenol. This palatable drink contains a blend of red grapes, acerola and peach to produce a refreshing, sweet and tangy mixed fruit flavor. The fruit juice content is 1.5%. It is recommended to consume in the morning. The target is women in their 20s to 40s.

Tuesday, March 3, 2009

Pepsi White


This is a new variety added to the cola drink series of Pepsi. Suntory has been working with Pepsi Cola Co. in Japan since 1980. This carbonated drink has a refreshing yogurt flavor. There is no dairy products used. It has a light aroma and refreshing aftertaste. The package design has an image of the Christmas season. 42 kcal per 100ml.

Monday, March 2, 2009

Black Bean Chips


New Beanitos 100% Black Bean Chips will soon be available in the USA in an Original Flavor sold in a 6 oz. (170g) pillow bag from Right Brothers Foods, Inc. Claimed to be the world's first snack chip made from 100 percent beans, they contain "no potato, no corn, no rice. In fact, no grains at all!" Company literature for the snack chips reads, "Beanitos(tm) are a satisfying snack: very high in natural fiber for satiety. Five grams of fiber per ounce!
Beanitos are low glycemic - They are cooked in non-GMO oil in small batches, and dust lightly with a delightful blend of proprietary, all natural seasonings. Beanitos are all natural: no artificial anything! They taste great, and provide nutritional benefits not available in any other snack chip."

Sunday, March 1, 2009

Meiji Dairies: Meiji Bulgaria Nomu Yogurt Prune Fe [drinking yogurt, prune iron]. This new functional drinking yogurt is a low-fat type with a refreshing fruity flavor. It is fortified with iron. It contains the probiotic LB81 live lactic acid bacteria plus prune juice (1%).
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Disclaimer

SG Food Fads focuses on current food trends and interesting food products available on the market. While reimbursements received may influence the advertising content, topics or posts made in this blog, the owner of this blog provide straightforward and honest opinions on products, services, websites and various other topics. Such content may not always be identified.